Legitimate interest examples

What is legitimate interest?

To comply with data protection law, Brooke must have a legal justification for contacting supporters by post. This justification is called Legitimate Interest.

Legitimate Interest enables Brooke to contact existing supporters and send content we believe they would reasonably expect to receive and in accordance with the relationship a supporter has with Brooke.

We never send direct marketing via email or SMS unless consent to contact the address or phone number has been given first.

We also never send direct marketing to supporters who have asked us not to.

Examples of where we may process your data under the lawful condition known as Legitimate Interest

Bespoke contact: Booke can contact to enable us to manage queries and complaints raised by supporters and fulfil events invitations and visit/speaker requests, donations and purchases (through Brooke Shop) and administer Wills. Data may be shared internally or with third parties (approved by Brooke) so they can administer an event.

Fundraising and marketing by post (including appeals, brochures, catalogues, bulletins, newsletters, thank you letters, surveys, Brooke Shop promotions, refresh consent for future contact): We also store our supporters’ preferences to improve future targeting, ensuring that we do not send supporters too many communications. We also use information to review the success of campaigns using data we already hold.

Promotional communications: To enable the creation of media articles as agreed in advance. Use of photographs used at Brooke events where supporters have been informed in advance that photographs will be taken.

Contact management – to keep records of people we work with and wish to communicate with about our work and ways they can help (including Trusts and Partnerships, beneficiaries).

Download some example scenarios: